I'm Andrea Viflor

Product Designer blending empathy, design, and a touch of AI.

Product Designer at

GWI - London

Passionate about

Collaboration

Hi, I’m Andrea, a Senior Product Designer based in London, currently at GWI.

I’m passionate about turning complex processes into simple, meaningful experiences. I enjoy working across the full design process, from research and discovery to polished interfaces, always looking for ways to make products feel intuitive and human.

My background in teaching helps me empathise with different users, and a bit of coding knowledge makes collaboration with engineers smoother. I also like to draw, which is another way I explore ideas and creativity outside of work.

Designing Products,

Curating Experiences

Welcome to my portfolio, below you’ll find examples of my work, from AI-powered solutions at GWI, end-to-end design projects, personal experiments, and a few freelance WordPress builds I’ve done for fun. Thanks for stopping by!

AI-powered solutions

Live projects at GWI that use data and AI to make insights accessible to everyone, not just the experts.

GWI Spark: AI market research assistant

From idea to launch, I helped design Spark, an AI tool that creates instant insights from GWI data, helping users get quick answers without needing to be experts.

Check it live

GWI Canvas: Automated research reports

Just pick your goal and key audiences, and Canvas will generate a presentation packed with relevant, data-driven insights, clear, concise, and ready to share.

Check it live

Redesign projects

Projects where I transform existing products into simpler, more intuitive experiences through research, design, and iteration.

An easier way to explore GWI data

After a user research study with external users, I redesigned the way users explore and add data in Crosstabs tool and across the GWI platform.

Request access

B2B Platform for corporate gifts

I was in charge of leading the design and development of a totally new platform, which had the goal to increase the corporate sales at Giftano.

Case study

An easier-to-use marketplace

Through an UX Audit of Giftano Marketplace I was able to identify and come up with solutions for a more intuitive shopping experience.

Case study

Mobile app design

Explore some of my mobile-first designs where creativity meets functionality to provide the best user experience.

An app to cope with eco-anxiety

I designed Ecoprint, a mobile app that helps users to take action against climate change by providing them with easy-to-follow daily tasks.

Case study

A simplified purchasing process

I helped redesign the Merchant & Product page at Giftano to help users go through the purchasing process in a much faster and enjoyable way.

Case study

An app to create and share polls

I designed an application where users can easily create you and share polls. No more struggling to make group decisions, share a poll instead!

Case study

I can code, a little.

Check out these two cool projects I worked on to see my limited coding skills in action. I definitely wouldn’t consider myself a developer but working on these projects helped me have better conversations with engineers and understand design constrains.

A game for practicing RGB colors

I wanted to learn a bit of coding so I created this online game where users can practice the RGB colors.

Check it live

A musical keyboard (*Desktop only)

On my journey to learn front-end development I created a fun tool that combines colors, movements, and sound.

Check it live

How I can help

Freelance web design

From eye-catching blogs to dynamic business platforms, check out some of the projects I have created for my clients using WordPress, Squarespace, and Wix.

Vibrant Coaching Website

I built an SEO-friendly WordPress site for a coaching business, using color and content to convey a compelling message with a fresh and inviting look.

Check it live

Lifestyle Squarespace Blog

I created a beautiful Squarespace blog and shop, seamlessly blending a captivating lifestyle design with user-friendly features for an enjoyable experience.

Check it live

Vegetarian Lifestyle Blog

I designed a vibrant WordPress blog, merging lively visuals with easy navigation. This included content on adopting a vegetarian lifestyle and a diverse collection of recipes.

Check it live

Contact

Ready to create something together?

Get in touch and tell me what you have in mind, I can’t wait to hear all about it!

www.linkedin.com/in/andreaviflores

viflorandrea@gmail.com

Articles

Andrea Viflor | Product Designer

Projects
GWI
Giftano
MOBILE APPS
FRONTEND
FREELANCE